Hello! I'm Allan, I make a living helping keyboardists worldwide.
I took a leap of faith and gave up a promising career in biomedical science to follow my heart and dedicate my life to music.
My musical career began when I joined a Pink Floyd tribute band in 2016 and played over 200 live shows in the span of six years. It was a deep dive into the complex and captivating soundscapes of progressive rock, which has since become the foundation of my work.
Today, I combine scientific precision and artistic passion to create keyboard sound packs that embody the iconic sounds of prog rock and teach music and sound design, providing musicians around the world with the tools they need.
Here's everything I do
Multi-Instrumentalist
Keyboard is my main instrument, but I can play decent guitar, and an honest amount of drums.
I started with drums at age 13, then learned guitars at age 14 (Metallica, Judas Priest, Megadeth, Iron Maiden...) and keyboards much later, only at the age of 21, when I joined a Pink Floyd tribute band. This was when I made the decision to dedicate my life to music and started studying more seriously. I took 1 year of piano classes and have been studying on my own / with Youtube ever since.
In november of 2024 I started learning saxofone with a private teacher.
I'm currently not performing live.
Video Making
I created a Youtube channel in 2009 to post skateboarding videos at first, then music covers, then a few tutorials but I only started taking it seriously in 2022 when I first released Floyd Keys Deluxe and stopped recording videos in portuguese.
I strive to improve the quality of the videos everyday.
I record my videos mostly with iPhone / Sony ZVE-10, screen with OBS, and I edit all the videos using Final Cut Pro.
I learn daily from watching guys like Rafael Ludwig, Sean Cannel, Ed Lawrence, Dylan John Dickerson, Brad West, Ryan Nangle, among others.
Sound Design
I hunt for the sweet spot in every parameter to create high-end keyboard / synth sound packs, crafting each single preset from scratch. Spending 6 years in a Floyd tribute band and continuously growing and improving the sounds was somewhat like a "college degree" in sound design.
I've been using the Arturia V Collection since all the way back to 2016. In 2023 I got a Roland Fantom 06 and in 2024 a Yamaha Montage M6.
Floyd and Rush Keys Deluxe are the undisputed biggest and most faithful sound packs ever made for these bands, and they aim to be accessible for all (no barrier to entry, buy - import - play), not requiring that you buy any additional gear.
Marketing / Branding
I envisioned my entire visual ID / branding and I do all the graphic design work myself. Every text, gradient, icon, rounded corner, outline, image slider is a deliberate choice I make myself. I want the visual aspect of my operation to be leveled with the high-quality of the sounds.
Affinity Designer is my design software of choice, and I use Midjourney (image ai) to generate theme artworks, product boxes and more.
The person who I most learned from in regards to branding is Chris Do, from the channel The Futur.
Website / Store
I built and maintain this website using a fantastic website builder called DUDA.co.
By far the best UX/UI available.
I first started selling my sound packs on Gumroad, but in 2024 I switched to a native store directly on my website.
After crafting the sound packs I create each product in the store and corresponding landing page, and fill them with the proper information, copywriting and artworks.
I use Chat GPT to some extent to help with SEO, copywriting, strategic planning and more.
Support / Client Relations
I try to answer as many Frequently Asked Questions I can in Youtube videos and in FAQ's, but if you have any trouble or have any additional questions regarding my products, I'm going to answer you personally and do my best to help.
I was born in September 20th, 1995 in Curitiba, Brazil.
Curitiba is a subtropical state capital in the south, a great, award-winning city.
I was fortunate enough to grow up with present, supporting parents who always believed in me. My father was a highway policeman and my mother worked in the Brazilian IRS. I have an older brother and we were a pretty standard middle-class family.
Music always had a pull on me, I remember losing track of what somebody was telling me as a kid because my attention was being drawn to the music that was playing. It wasn't a voluntary effort to prioritize the music, it was more like a gravitational pull that the music was exerting. My brother says I was very annoying because I was always drumming on something; the table, the couch, the wall, whatever was available to bang on.
It's important to mention that my music taste was heavily influenced by a friend of my brother who usually came by our place. He offered to load music into my new mp3 player that my mother gifted me in 2006 or 2007 (that standard red one, which were the coolest thing back then) and I accepted. I can't remember 100% of the songs, and it was a mix of varied genres, but I know that Paranoid, Iron Man and War Pigs were there, as well as Killing In The Name, Enter Sandman, Chop Suey and The Trooper. There were a few reggae, pop and hip hop songs (50 Cent, Akon...), but what I was really hooked into was the rock / metal songs.
Also important to mention that this was when Guitar Hero showed up. My best friend from highschool had a guitar controller and I used to play at his house.
FIRST CONTACT
In 2008 at the age of 13 I went to my cousin's birthday party in my uncle's place, and I remember finding an old, dusty drum kit rotting away in a junk room at the back of their house. I asked about it and my uncle said that it was really old and dysfunctional but I could have it if I wanted. I obviously said yes and we brought it home. The cymbals were trash, one tom had a significantly torn drumhead, and the bass drumhead was partially torn. It sounded horrible, but it was a drum kit! My drum kit that I can play on! I had a blast playing on it for a few months, and for some reason I never actually took drumming lessons to this day, so I taught myself how to play by playing along to these songs I mentioned. My mother saw that I was actually playing it and improving, that this music thing was getting some traction, so for my birthday in 2009 she said we were going to the music store to get a brand new drum kit.
She got me a national, entry-level drum kit, and the most basic Zildjian ZBT cymbal kit, with the hihats, 2 crashes and 1 ride cymbal. By then I was HOOKED into Lars Ulrich and and Scott Travis, and I begged her to buy me a double bass pedal. She did. We got home, I set the kit up and I started annoying the neighbors right away. I wish I had pictures of this time. With time I built the conditioning and coordination to be able to play Painkiller, a very demanding Judas Priest song. My technique was (and still is) trash because I never had a teacher, but I remember spending months chasing it, and then the intense feeling of finally conquering the song.
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